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Rock the bells
Rock The Bells is the preeminent voice for The Foundation and Future of Hip-Hop. founded in 2018 by LL COOL J, Rock The Bells focuses on content, commerce and experiences that honor the culture and the core elements of Hip-Hop — MC's, DJ's, breakdancers, graffiti artists — and more.
Philanthropy
The Jump and Ball Foundation launched in 2005 by LL COOL J, Jump And Ball has been a hallmark of the Queens community, providing a safe, inspiring, and educational basketball camp for students between the ages of 8 and 18 years old.
Kings of the mic®
strictly for OG’s®
Classics should always be fresh®
Goat enterprises®
DON’T CALL IT A COMEBACK. I’VE BEEN HERE FOR YEARS®